9 Huge Brands That Are Headquartered Exactly where You Least Anticipate

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Some of the country’s most significant corporations are not anyplace close to Silicon Valley or New York.


7 min study


In the U.S., there’s no denying that San Francisco is the undisputed king of tech and New York is the undisputed king of finance. Apple, Google and Facebook all get in touch with the Bay Location property, and most of the country’s most significant banks are headquartered in Manhattan. There are a couple of notable exceptions (Seattle holds Microsoft and Amazon, for instance), but as a common rule these two cities have a reputation as epicenters of organization. But as the price of living in huge cities continues to rise and remote operating becomes much more prevalent, smaller sized cities like Boulder, Colo. and Cincinnati are establishing themselves as regional tech hubs. And for these corporations (some household names, some you may possibly not have heard of), smaller cities and towns have been crucial to their results. In no distinct order, right here are nine huge U.S. corporations that are headquartered in unexpected areas. 

Epic Games

Tim Sweeney founded Epic Games in his parents’ basement in Potomac, Maryland in 1991, but the parent firm of huge video game Fortnite has known as Cary, N.C. property considering the fact that 1999. A suburb of Raleigh with a population of about 150,00, Cary is an unsuspecting property base for the creators of a game with much more than 250 million players that brought in $1.eight billion in 2019, according to information from Nielsen firm SuperData. Chinese tech giant Tencent paid $330 million for a 40 % stake in Epic Games in 2013, but the firm is displaying no indicators of relocating from its North Carolina property. In October, Epic Games announced it will be expanding its existing headquarters, which has housed the firm considering the fact that 2015. Expansions slated to begin this year will accommodate up to two,00 new workers. 

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Snap 

Image Credit: Bloomberg | Getty Photos

Silicon Valley is the go-to headquarters place for social media startups: Facebook, Instagram and Twitter have been all founded in the Bay Location. And Snapchat, which was co-founded by Stanford University students, also has its roots there. But when it came to in fact beginning the firm, Snapchat (later Snap, Inc.) has often known as low-crucial Southern California property. Evan Spiegel and Bobby Murphy founded the app in Venice, Calif., and when it debuted on the New York Stock Exchange in 2017, its IPO was the most significant in L.A. history. In 2018, it moved the majority of its workers from Venice to nearby Santa Monica, exactly where it leased a 300,00-square-foot workplace space. It is also helped modify the ecosystem for tech corporations in Los Angeles— China-primarily based TikTok runs its operations out of L.A. as nicely. 

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Chewy 

Pet provide upstart Chewy.com, which was founded by Ryan Cohen and Michael Day in 2011, is recognized for taking on Amazon, Walmart and other huge retailers with its wide array of pet items and knowledgeable client service reps. It is also a point of pride in South Florida that Chewy was founded in Dania Beach, Fla., a town of about 30,00 among Fort Lauderdale and Hollywood. PetSmart purchased Chewy in 2017 for $three.35 billion, at the time the biggest quantity that had ever been paid for an e-commerce platform. It went public in July of 2019, but its headquarters and about 1,500 of its 7,00 worldwide workers are nonetheless housed in Dania Beach. 

Associated: PetSmart Just Produced One particular of the Largest Ecommerce Acquisitions Ever

Entire Foods 

Image Credit: Erik Freeland | Getty Photos

Seattle-primarily based Amazon acquired Entire Foods for $13.7 billion in 2017, but the 40-year-old all-natural supermarket chain is nonetheless headquartered in Austin, Texas, with no plans to modify that. The merger of two smaller all-natural grocery retailers in Austin in 1980 led to the creation of Entire Foods. Following an initial expansion into Houston and Dallas, Entire Foods began acquiring smaller all-natural meals chains across the U.S. Nowadays, it operates much more than 500 retailers across the U.S. and UK. The worldwide headquarters is situated subsequent to the original Entire Foods place on Bowie and West Sixth streets in downtown Austin. 

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Walmart

The world’s biggest firm by income and No. 1 on the Fortune 500, Walmart has considering the fact that its founding in 1962 been headquartered in the smaller Northwest Arkansas town of Bentonville. Just 30 minutes from Fayetteville, the property of the University of Arkansas, Walmart attracts a lot of of the university’s young graduates and keeps them in the area soon after college. Beyond Walmart, the Walton loved ones has pumped private income into the area. Alice Walton designed the nationally lauded Crystal Bridges Museum of Narrative Art and was a crucial driver behind the expansion of the Northwest Arkansas Regional Airport.

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Zappos

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Founded in 1999 in San Francisco by Nick Swinmurn, Zappos operated there till 2004, when it relocated to Henderson, Nevada, a move CEO Tony Hsieh (whose VC firm Venture Frogs was a single of the very first investors in Zappos) has stated was for the reason that of the quantity of get in touch with centers and client service workers in the Las Vegas location. Swinmurn left the firm in 2006, and it was bought by Amazon for $1.two billion in 2009. In 2013, Hsieh moved Zappos’ headquarters from Henderson to the former city hall constructing in downtown Las Vegas. Hsieh is also heading up the Downtown Project, a campaign focused on revitalizing Las Vegas’ neglected city center. 

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Burt’s Bees

Burt Shavitz, the name (and face) behind wildly profitable all-natural property and skincare solution line Burt’s Bees, was living in Maine as a beekeeper when he and Roxanne Quimby began operating collectively to brand and sell items produced from his leftover beeswax. They produced candles, soap and at some point lip balm, which ended up becoming the company’s most profitable solution. The pair constructed the organization in Maine but in 1999 relocated to Durham, N.C., exactly where financial circumstances have been much more organization-friendly. Quimby purchased out Shavitz’s share of Burt’s Bees and shortly afterward sold an 80 % stake in the firm to AEA investors for $173 million. In 2007, Clorox purchased Burt’s Bees for $925 million. Burt’s Bees is nonetheless headquartered in Durham, exactly where it is a extended way from its Maine roots. 

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Salesforce Marketing and advertising Cloud

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Founded as ExactTarget in 2000, Salesforce’s Marketing and advertising Cloud is a single of Indianapolis’ most significant tech results stories. When the digital marketing and advertising automation firm was acquired by Salesforce for $two.7 billion in 2013, it was the biggest acquisition of a tech firm in the city’s history. And while Salesforce’s headquarters are in San Francisco, it kept Marketing and advertising Cloud’s operations in Indianapolis and produced the city its regional headquarters in 2016. And as tends to take place in smaller sized cities like Indianapolis, this acquisition meant that former Marketing and advertising Cloud execs had the practical experience and funds to generate and invest in other tech startups in their city. Scott Dorsey, a co-founder and the former ExactTarget CEO and chairman, left the firm soon after the Salesforce acquisition and is now co-founder and managing companion of Higher Alpha, an Indianapolis VC fund. 

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Zelle

PayPal’s Venmo is the most significant name in mobile payments, but Zelle has quietly established itself as a big competitor considering the fact that it was began in 2017. Zelle is a subsidiary of Early Warning, a firm owned jointly by a quantity of huge banks which includes Bank of America, JP Morgan and Wells Fargo. Rather unusually, it is not headquartered in the banking capital of New York or tech capital of San Francisco. Alternatively, Early Warning’s property workplace is on the outskirts of Phoenix in Scottsdale, Ariz., a location superior recognized for its golf and tourism than its monetary solutions sector.